I have been working hard. But not on my business.

I’ve been increasing my skills– getting quite accomplished at baking sourdough bread, and cracking down to significantly improve my Italian. But I haven’t been working my marketing plan, split-testing lead magnets, or hacking growth.

Something seems to be happening in the flour and water mixture of my sub-conscious. I’m sensing wild yeast activity but there aren’t enough bubbles yet to pass the float test. If I tried to make something rise at this point it would fall flat.

It is not yet time.

I will continue to feed the starter. Focus on what interests me. Trust the process.

You can be sure I will let you know when it comes out of the oven.